STORY

Every project begins with one's own life experience and has its right in its creation and representation!

IN LUX Lat.: Into the light

IN LUX Aesthetic Streetwear is a new fashion label project from Berlin that combines modern elegance with sustainable values. Founded by designer Simone Jädike, IN LUX offers stylish streetwear collections with a clear focus on high-quality materials and contemporary designs.

Values ​​are changing at a rapid pace in our current times. Modernity essentially means combining the valuable legacy with the new and carrying it forward as a positive aspect of life and in its original ethics.

To live with respect, consideration and mindfulness, prudence as well as virtue and decency.

Every day is a gift, a present!